{"id":1505,"date":"2015-10-23T19:30:27","date_gmt":"2015-10-23T10:30:27","guid":{"rendered":"http:\/\/gunma-web.com\/blog\/?p=1505"},"modified":"2021-04-03T10:04:49","modified_gmt":"2021-04-03T01:04:49","slug":"blue_ocean_strategy","status":"publish","type":"post","link":"https:\/\/gunma-web.com\/blog\/parsonal_story\/blue_ocean_strategy.html","title":{"rendered":"\u500b\u4eba\u4e8b\u696d\u4e3b\u304c\u30d6\u30eb\u30fc\u30fb\u30aa\u30fc\u30b7\u30e3\u30f3\u6226\u7565\u3092\u8aad\u3093\u3060\u3089\u2026"},"content":{"rendered":"<p>\u30b7\u30eb\u30af\u30fb\u30c9\u30a5\u30fb\u30bd\u30ec\u30a4\u30e6\u306e\u6210\u529f\u306e\u79d8\u8a23\u306f\u3001<b><span class=\"underline\">\u65b0\u3057\u3044\u9867\u5ba2\u5c64\u5411\u3051\u306b\u3001\u65b0\u3057\u3044\u5a2f\u697d\u7d4c\u9a13\u3092\u63d0\u4f9b\u3057\u305f\u3053\u3068<\/span><\/b>\u3002<\/p>\n<p>\u3053\u308c\u304c\u3001\u6210\u529f\u3057\u305f\u30d6\u30eb\u30fc\u30aa\u30fc\u30b7\u30e3\u30f3\u6226\u7565\u3067\u3059\uff08\u30ad\u30ea\u30c3\uff09\u3002<\/p>\n<p>\u5148\u65e5\u3001\u4f01\u696d\u6226\u7565\u66f8\u3068\u3057\u3066\u306f\u540d\u8457\u306e\u300e\u30d6\u30eb\u30fc\u30fb\u30aa\u30fc\u30b7\u30e3\u30f3\u6226\u7565\u300f\u3092\u8aad\u307f\u307e\u3057\u305f\u306e\u3067\u3001\u3053\u3053\u3067\u3082\u30bf\u30f3\u30bf\u30f3\u3068\u3054\u7d39\u4ecb\u3055\u305b\u3066\u3044\u305f\u3060\u304d\u307e\u3059\u3002<\/p>\n<div class=\"kiji\">\n\u30d6\u30eb\u30fc\u30fb\u30aa\u30fc\u30b7\u30e3\u30f3\u6226\u7565<br \/>\n\u8457\u8005\uff1a\uff37\u30fb\u30c1\u30e3\u30f3\u30fb\u30ad\u30e0<br \/>\n<img loading=\"lazy\" src=\"https:\/\/gunma-web.com\/blog\/wp-content\/uploads\/2015\/10\/1f537c108d6976dcf57899ea41eaffae.jpg\" alt=\"\u30d6\u30eb\u30fc\u30fb\u30aa\u30fc\u30b7\u30e3\u30f3\u6226\u7565\" width=\"167\" height=\"251\" class=\"alignnone size-full wp-image-1506\" \/>\n<\/div>\n<h3>\u30d6\u30eb\u30fc\u30aa\u30fc\u30b7\u30e3\u30f3\u3068\u30ec\u30c3\u30c9\u30aa\u30fc\u30b7\u30e3\u30f3<\/h3>\n<blockquote><p>\n\u30b7\u30eb\u30af\u306e\u5049\u696d\u306b\u3064\u3044\u3066\u3001\u305d\u306e\u672c\u8cea\u3092\u7406\u89e3\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u300c\u8d64\u3044\u6d77\uff08\u30ec\u30c3\u30c9\u30fb\u30aa\u30fc\u30b7\u30e3\u30f3\uff09\u300d\u3068\u300c\u9752\u3044\u6d77\uff08\u30d6\u30eb\u30fc\u30fb\u30aa\u30fc\u30b7\u30e3\u30f3\uff09\u300d\u304b\u3089\u306a\u308b\u5e02\u5834\u3092\u601d\u3044\u63cf\u304f\u3068\u3088\u3044\u3002\u30ec\u30c3\u30c9\u30fb\u30aa\u30fc\u30b7\u30e3\u30f3\u306f\u4eca\u65e5\u306e\u7523\u696d\u3092\u3059\u3079\u3066\u8868\u3059\u3002\u3064\u307e\u308a\u3001\u65e2\u77e5\u306e\u5e02\u5834\u7a7a\u9593\u3067\u3042\u308b\u3002\u304b\u305f\u3084\u30d6\u30eb\u30fc\u30fb\u30aa\u30fc\u30b7\u30e3\u30f3\u3068\u306f\u3001\u3044\u307e\u306f\u307e\u3060\u751f\u307e\u308c\u3066\u3044\u306a\u3044\u5e02\u5834\u3001\u672a\u77e5\u306e\u5e02\u5834\u7a7a\u9593\u3059\u3079\u3066\u3092\u3055\u3059\u3002\n<\/p><\/blockquote>\n<p>\u30d6\u30eb\u30fc\u30aa\u30fc\u30b7\u30e3\u30f3\u3063\u3066\u61a7\u308c\u307e\u3059\u306d\u3002<span class=\"underline\">\u9700\u8981\u306f\u3057\u3063\u304b\u308a\u3068\u3042\u308b\u3002\u305d\u308c\u3067\u3044\u3066\u3001\u7af6\u5408\u306f\u307b\u3068\u3093\u3069\u3044\u306a\u3044<\/span>\u3002\u3082\u3061\u308d\u3093\u3001\u76f8\u898b\u7a4d\u3082\u308a\u3084\u4fa1\u683c\u7af6\u4e89\u306a\u3069\u3082\u3042\u308a\u307e\u305b\u3093\u3002\u3053\u308c\u306f\u3001\u5546\u58f2\u3092\u3084\u3063\u3066\u3044\u308b\u4eba\u306f\u3001\u8ab0\u3082\u304c\u4e00\u5ea6\u306f\u7d4c\u9a13\u3057\u3066\u307f\u305f\u3044\u5922\u306e\u5e02\u5834\u3067\u3059\u306d\u3002<\/p>\n<p>\u6b8b\u5ff5\u306a\u304c\u3089\u3001\u30d6\u30eb\u30fc\u30aa\u30fc\u30b7\u30e3\u30f3\u306f\u3001\u3044\u307e\u81ea\u5206\u304c\u3044\u308b\u65e2\u5b58\u306e\u5e02\u5834\u306b\u306f\u5b58\u5728\u3057\u307e\u305b\u3093\u306e\u3067\u3001\u30d6\u30eb\u30fc\u30aa\u30fc\u30b7\u30e3\u30f3\u3092\u7d4c\u9a13\u3059\u308b\u306b\u306f\u3001<span class=\"underline\">\u81ea\u5206\u3067\u65b0\u3057\u3044\u5e02\u5834\u3092\u4f5c\u308a\u3060\u3057\u3066\u3044\u304f\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059<\/span>\u3002<\/p>\n<h3>\u30d6\u30eb\u30fc\u30fb\u30aa\u30fc\u30b7\u30e3\u30f3\u6226\u7565\u306e\u4f5c\u308a\u65b9<\/h3>\n<blockquote><p>\n\u591a\u304f\u306e\u4f01\u696d\u306f\u3001\u3054\u304f\u5f53\u7136\u306e\u3088\u3046\u306b\u65e2\u5b58\u9867\u5ba2\u3092\u3064\u306a\u304e\u3068\u3081\u3001\u30bb\u30b0\u30e1\u30fc\u30c6\u30fc\u30b7\u30e7\u30f3\u306b\u3088\u308b\u4e8b\u696d\u6a5f\u4f1a\u3092\u3055\u3089\u306b\u3064\u304b\u3082\u3046\u3068\u306e\u6226\u7565\u3092\u9078\u3076\u3002\u7af6\u4e89\u306e\u5727\u529b\u304c\u5f37\u3044\u3068\u3001\u3053\u306e\u50be\u5411\u306b\u3044\u3063\u305d\u3046\u62cd\u8eca\u304c\u304b\u304b\u308b\u3002\u3053\u306e\u65b9\u6cd5\u306f\u3001\u7126\u70b9\u3092\u7d5e\u308a\u8fbc\u3093\u3067\u7af6\u4e89\u512a\u4f4d\u3092\u7bc9\u304d\u3001\u65e2\u5b58\u306e\u5e02\u5834\u7a7a\u9593\u3067\u30b7\u30a7\u30a2\u3092\u4f38\u3070\u3059\u306b\u306f\u9069\u3057\u3066\u3044\u308b\u304b\u3082\u3057\u308c\u306a\u3044\u304c\u3001\u5e02\u5834\u306e\u30d1\u30a4\u3092\u5e83\u3052\u308b\u308f\u3051\u3067\u3082\u3001\u65b0\u3057\u3044\u9700\u8981\u3092\u751f\u307f\u51fa\u3059\u308f\u3051\u3067\u3082\u306a\u3044\u3002\uff08\u203b\u4e2d\u7565\uff09<br \/>\n\u7b46\u8005\u305f\u3061\u306e\u4e3b\u5f35\u306f\u3001\u3067\u304d\u308b\u3060\u3051\u5e83\u5927\u306a\u30d6\u30eb\u30fc\u30fb\u30aa\u30fc\u30b7\u30e3\u30f3\u3092\u624b\u306b\u5165\u308c\u308b\u305f\u3081\u306b\u306f\u3001\u65e2\u5b58\u306e\u9700\u8981\u3060\u3051\u306b\u6c17\u3092\u3068\u3089\u308f\u308c\u305a\u306b\u975e\u9867\u5ba2\u5c64\u306b\u307e\u3067\u8996\u91ce\u3092\u5e83\u3052\u3001\u65b0\u6226\u7565\u3092\u7df4\u308b\u306b\u5f53\u305f\u3063\u3066\u306f\u8131\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3092\u56f3\u308b\u3079\u304d\u3060\u3001\u3068\u3044\u3046\u3082\u306e\u3067\u3042\u308b\u3002\n<\/p><\/blockquote>\n<p>\u30d6\u30eb\u30fc\u30fb\u30aa\u30fc\u30b7\u30e3\u30f3\u6226\u7565\u306e\u30ad\u30fc\u30dd\u30a4\u30f3\u30c8\u306f\u3001<b>\u65b0\u3057\u3044\u9867\u5ba2\u5411\u3051\u3078\u306e\u65b0\u3057\u3044\u30b5\u30fc\u30d3\u30b9<\/b>\u3067\u3059\u3002<\/p>\n<p>\u305d\u306e\u305f\u3081\u306b\u5fc5\u8981\u306a\u3053\u3068\u306f\u3001<b>\u3044\u307e\u306e\u5e38\u8b58\u3092\u7591\u3063\u3066\u3001\u4f55\u304b\u3001\u65b0\u3057\u3044\u3053\u3068\u3092\u59cb\u3081\u308b\u3053\u3068<\/b>\u3002\u500b\u4eba\u4e8b\u696d\u4e3b\u306e\u5834\u5408\u3082\u3001\u65e5\u3005\u3001\u65b0\u3057\u3044\u30c1\u30e3\u30ec\u30f3\u30b8\u3092\u3057\u3066\u3044\u304f\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002\uff08\u305d\u3057\u3066\u3001\u307b\u3068\u3093\u3069\u306e\u5834\u5408\u306f\u3001\u6700\u521d\u306f\u5931\u6557\u3057\u307e\u3059\u3002\u305f\u3060\u3001\u5931\u6557\u306e\u4e2d\u304b\u3089\u3001\u5c11\u3057\u305a\u3064\u5b66\u3093\u3067\u3001\u81ea\u5206\u3067\u898b\u3064\u3051\u3066\u3044\u304f\u3057\u304b\u3042\u308a\u307e\u305b\u3093\u3002\uff09<\/p>\n<h3>\u30d2\u30f3\u30c8\u306f\u4ed6\u696d\u7a2e\u306b\u3042\u308b\u306e\u304b\u3082<\/h3>\n<blockquote><p>\n\u5f93\u6765\u306e\u30b5\u30fc\u30ab\u30b9\u306f\u51fa\u3057\u7269\u3069\u3046\u3057\u306e\u3042\u3044\u3060\u306b\u3053\u308c\u3068\u3044\u3063\u305f\u95a2\u9023\u6027\u304c\u306a\u304b\u3063\u305f\u304c\u3001\u30b7\u30eb\u30af\u30fb\u30c9\u30a5\u30fb\u30bd\u30ec\u30a4\u30e6\u306e\u5834\u5408\u306b\u306f\u4e00\u3064\u3072\u3068\u3064\u306b\u30c6\u30fc\u30de\u3068\u30b9\u30c8\u30fc\u30ea\u30fc\u6027\u3092\u4e0e\u3048\u3066\u3044\u308b\u305f\u3081\u3001\u5287\u4f5c\u54c1\u4f3c\u305f\u8da3\u304c\u3042\u308b\u3002<br \/>\n\uff08\u203b\u4e2d\u7565\uff09<br \/>\n\u3059\u3079\u3066\u306e\u4eba\u306b\u540c\u3058\u30b7\u30e7\u30fc\u3092\u89b3\u3066\u3082\u3089\u304a\u3046\u3068\u3044\u3046\u5f93\u6765\u306e\u767a\u60f3\u3092\u6368\u3066\u3001\u3044\u304f\u3064\u3082\u306e\u6f14\u76ee\u3092\u7528\u610f\u3057\u305f\u306e\u306f\u3001\u30d6\u30ed\u30fc\u30c9\u30a6\u30a7\u30a4\u30fb\u30df\u30e5\u30fc\u30b8\u30ab\u30eb\u306b\u5023\u3063\u305f\u7d50\u679c\u3067\u3042\u308b\u3002\n<\/p><\/blockquote>\n<p><b>\u300e\u65b0\u3057\u3044\u3053\u3068\u3092\u3084\u308b\u300f\u3002<\/b><\/p>\n<p>\u305d\u3046\u306f\u8a00\u3063\u3066\u3082\u3001\u4f55\u3092\u3057\u305f\u3089\u3044\u3044\u304b\u5206\u304b\u3089\u306a\u3044\u3082\u306e\u3067\u3059\u3002\u65e5\u3005\u540c\u3058\u3088\u3046\u306a\u751f\u6d3b\u3092\u3057\u3066\u3044\u3066\u3082\u3001\u65b0\u3057\u3044\u767a\u898b\u3092\u3059\u308b\u3053\u3068\u306f\u96e3\u3057\u3044\u306e\u3067\u3001\u305d\u306e\u5834\u5408\u306f\u3001\u4ed6\u696d\u7a2e\u3092\u52c9\u5f37\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u3046\u307e\u304f\u3044\u3063\u3066\u3044\u308b\u4ed6\u696d\u7a2e\u306e\u3082\u306e\u3068\u3044\u307e\u81ea\u5206\u304c\u3084\u3063\u3066\u3044\u308b\u3053\u3068\u3092\u878d\u5408\u3059\u308b\u3053\u3068\u3067\u3001\u65b0\u3057\u3044\u3082\u306e\u3092\u751f\u307f\u51fa\u3059\u3053\u3068\u304c\u3067\u304d\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n<h3>\u30d6\u30eb\u30fc\u30aa\u30fc\u30b7\u30e3\u30f3\u306f\u6642\u4ee3\u3068\u5171\u306b\u79fb\u308a\u884c\u304f<\/h3>\n<blockquote><p>\n\u3055\u3066\u3001\u4e00\u4e5d\u516b\u3007\u5e74\u4ee3\u4ee5\u964d\u306e\u65e5\u672c\u306e\u901a\u4fe1\u696d\u754c\u306b\u304a\u3051\u308b\u6700\u5927\u306e\u6210\u529f\u4e8b\u4f8b\u3082\u3001\u30d1\u30b9\uff11\u306b\u6839\u5dee\u3057\u3066\u3044\u308b\u3002\u4e00\u4e5d\u4e5d\u4e5d\u5e74\u306b\u30b5\u30fc\u30d3\u30b9\u304c\u59cb\u307e\u3063\u305f\u3001\uff2e\uff34\uff34\u30c9\u30b3\u30e2\u306e\u3008i\u30e2\u30fc\u30c9\u3009\u3067\u3042\u308b\u3002i\u30e2\u30fc\u30c9\u306e\u8a95\u751f\u306f\u3001\u65e5\u672c\u306b\u304a\u3051\u308b\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3084\u60c5\u5831\u30a2\u30af\u30bb\u30b9\u306e\u3042\u308a\u65b9\u3092\u5927\u304d\u304f\u5909\u3048\u305f\u3002<br \/>\n\uff08\u203b\u4e2d\u7565\uff09<br \/>\n\u30c9\u30b3\u30e2\u306f\u3001\u8840\u307f\u3069\u308d\u306e\u7af6\u4e89\u304c\u5c55\u958b\u3059\u308b\u30ec\u30c3\u30c9\u30fb\u30aa\u30fc\u30b7\u30e3\u30f3\u3092\u629c\u3051\u51fa\u3059\u305f\u3081\u306b\u3001\u97f3\u58f0\u901a\u4fe1\u306b\u52a0\u3048\u3066\u6587\u5b57\u3001\u753b\u50cf\u306a\u3069\u306e\u30c7\u30fc\u30bf\u901a\u4fe1\u306b\u529b\u3092\u5165\u308c\u3066\u3001\u30d6\u30eb\u30fc\u30fb\u30aa\u30fc\u30b7\u30e3\u30f3\u3092\u5207\u308a\u958b\u3044\u305f\u3002\n<\/p><\/blockquote>\n<p>\u3053\u306e\u672c\u306f\u30012005\u5e74\u306b\u66f8\u304b\u308c\u305f\u672c\u3067\u3059\u306e\u3067\u3001\u30d6\u30eb\u30fc\u30aa\u30fc\u30b7\u30e3\u30f3\u6226\u7565\u306e\u6210\u529f\u4e8b\u4f8b\u3068\u3057\u3066\uff2e\uff34\uff34\u30c9\u30b3\u30e2\u306ei\u30e2\u30fc\u30c9\u3092\u53d6\u308a\u4e0a\u3052\u3066\u3044\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u3044\u307e\u306f\u3001\u3082\u30462015\u5e74\u3002\u3084\u306f\u308a\u3001\u6642\u4ee3\u306f\uff11\uff10\u5e74\u3082\u7d4c\u3064\u3068\u30ac\u30e9\u30c3\u3068\u5909\u308f\u308a\u3063\u3066\u3057\u307e\u3044\u307e\u3059\u306d\u3002\uff08\u4eca\u306e\u6642\u4ee3\u3001i\u30e2\u30fc\u30c9\u3092\u4f7f\u3063\u3066\u3044\u308b\u4eba\u306f\u3001\u307b\u3068\u3093\u3069\u3044\u306a\u3044\u3067\u3057\u3087\u3046\u3002\uff09<\/p>\n<p>2005\u5e74\u306e\u3067\u3042\u308c\u3070\u3001i\u30e2\u30fc\u30c9\u3082\u3001\u30d6\u30eb\u30fc\u30aa\u30fc\u30b7\u30e3\u30f3\u6226\u7565\u306b\u4e57\u3063\u53d6\u3063\u305f\u3001\u65b0\u3057\u3044\u30b5\u30fc\u30d3\u30b9\u3067\u3057\u305f\u304c\u3001\u6642\u4ee3\u304c\u7d4c\u3066\u3070\u3001\u6d88\u3048\u3066\u306a\u304f\u306a\u3063\u3066\u3044\u304f\u904e\u53bb\u306e\u7523\u7269\u3002\u3044\u307e\u304b\u308910\u5e74\u5f8c\u3082\u540c\u69d8\u3067\u3001\u4eca\u3001\u591a\u304f\u306e\u65b9\u304c\u4f7f\u3063\u3066\u3044\u308biPhone\u3082\u3001\u4eca\u5f8c\u6642\u4ee3\u306e\u6d41\u308c\u3068\u540c\u69d8\u306b\u5909\u308f\u3063\u3066\u3044\u304f\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u305f\u3060\u3001\u30d6\u30eb\u30fc\u30fb\u30aa\u30fc\u30b7\u30e3\u30f3\u3092\u5275\u9020\u3057\u3066\u3044\u304f\u8003\u3048\u65b9\u3084\u6d41\u308c\u306f\u3001\u5909\u308f\u308a\u307e\u305b\u3093\u306e\u3067\u3001\u305d\u306e\u6642\u4ee3\u3001\u6642\u4ee3\u306b\u5408\u3063\u305f\u6226\u7565\u3092\u7acb\u3066\u3066\u3044\u3051\u3070\u3044\u3044\u306e\u3067\u3059\u3002\uff08\u5546\u58f2\u306f\u3001\u3084\u306f\u308a\u3001\u7acb\u3061\u6b62\u307e\u3063\u305f\u77ac\u9593\u306b\u8870\u9000\u3057\u3066\u3044\u304d\u307e\u3059\u304b\u3089\u306d\u3002\uff09<\/p>\n<p>\u3061\u306a\u307f\u306b\u3001\u4eca\u5e74\u3001\u30d6\u30eb\u30fc\u30fb\u30aa\u30fc\u30b7\u30e3\u30f3\u6226\u7565\u306e\u65b0\u7248\u304c\u51fa\u3066\u3044\u307e\u3059\u3002\uff08\u6700\u65b0\u4e8b\u4f8b\u306f\u3053\u3061\u3089\u3067\u78ba\u8a8d\u3067\u304d\u307e\u3059\u3002\uff09<br 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class=\"clearfix\"><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>\u30b7\u30eb\u30af\u30fb\u30c9\u30a5\u30fb\u30bd\u30ec\u30a4\u30e6\u306e\u6210\u529f\u306e\u79d8\u8a23\u306f\u3001\u65b0\u3057\u3044\u9867\u5ba2\u5c64\u5411\u3051\u306b\u3001\u65b0\u3057\u3044\u5a2f\u697d\u7d4c\u9a13\u3092\u63d0\u4f9b\u3057\u305f\u3053\u3068\u3002 \u3053\u308c\u304c\u3001\u6210\u529f\u3057\u305f\u30d6\u30eb\u30fc\u30aa\u30fc\u30b7\u30e3\u30f3\u6226\u7565\u3067\u3059\uff08\u30ad\u30ea\u30c3\uff09\u3002 \u5148\u65e5\u3001\u4f01\u696d\u6226\u7565\u66f8\u3068\u3057\u3066\u306f\u540d\u8457\u306e\u300e\u30d6\u30eb\u30fc\u30fb\u30aa\u30fc\u30b7\u30e3\u30f3\u6226\u7565\u300f\u3092\u8aad\u307f\u307e\u3057\u305f\u306e\u3067\u3001\u3053<a 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